your goals,
our guidance

Originally from Swindon, UK, Richard graduated in Sports Therapy and Rehab at the Bristol University, and worked as a trainer for a professional football club, a rehab specialist with elderly patients, and as an exercise rehab specialist with the British military. In 2016 Rich relocated to Canada and began working as a personal trainer with Equinox, becoming one of their senior-most personal trainers. Rich became a Trainer Educator, training and educating his Equinox colleagues internationally. Along with Sean Collins, he is the creator of Kin Culture.

Born in Cork, Ireland, into an athletic family; Sean’s life has been deeply rooted in fitness and sports since he was a young child. Many years of unhealthy nutrition habits, weight gain was an evident part of his teenage years which led him to make a positive change in his life. With over 13 years experience in the industry, Sean is looking to build an empire from the ground up through Kin Culture and its ever-growing community. Along with Richard Poole, he is the creator of Kin Culture.

Tyler is a highly skilled health and performance professional, hailing from the breathtaking landscapes of British Columbia, Canada. With a strong focus on movement, strength, and performance, he guides individuals to optimize their physical abilities, achieve their fitness goals, and lead healthier, more active lives. Through his expertise and dedication, Tyler inspires people far beyond the borders of British Columbia, making a positive impact on lives globally. His passion for empowering others and fostering a thriving fitness community has earned him a reputation as a remarkable health and performance authority. With every client he assists, Tyler's commitment to excellence shines through, leaving a lasting impression on their wellness journey."

Alexis is a Certified Personal Trainer and Group Fitness Instructor with a Master’s degree in Kinesiology and a Bachelor’s degree in Science and Education. Originally from Ontario, Canada, Alexis’s exercise background stemmed from a young age through various sports, weight lifting, and coaching athletes of all ages and abilities. Her personal journey and passion for coaching is what motivated her to pursue a career in health and exercise. Now, Alexis loves helping people realize what they are capable of, whether that be learning new skills, gaining strength, returning after an injury, or trying a new modality of movement. She believes that working with a personal trainer is an incredibly powerful tool to gain physical literacy, confidence, and empower you to live a healthier life. Through her dedication to her clients, her energy, and her passion for fitness and self-improvement, Alexis hopes to have a lasting impact on your health and wellness journey.

David is an avid gym and sports enthusiast and recently relocated from Ireland to Vancouver in search of an even more active lifestyle. Along with a university education in Recreation & Leisure, he holds certifications in Personal Training, CrossFit and group coaching. While his primary career is in Wealth Management and Financial Advice, he has sustained his passion for fitness by coaching groups and sports teams throughout the years. He believes training should challenge you both physically and mentally and help prepare you for all eventualities in life. With that, his approach is to make you feel comfortable and energized in a gym environment and to challenge you to break through boundaries each and every day!

Meg is a functional strength coach and Kinesiologist with over 8 years of experience. She has a passion to teach strong functional movement patterns and retrain our bodies to move and feel the best they can! Meg has experience rehabbing injuries, helping pre and post natal women, and training people for all of their desired endeavours!

Originally from Scotland, Jordan brings over a decade of experience working with a diverse range of clients, from everyday athletes to older adults and pre-and-post-natal mums. A self-confessed movement geek with a passion for his own continued development, he also holds a Diploma in Sports Massage Therapy and is a certified Biomechanics Specialist. Jordan specializes in creating tailored plans focused on long-term results. He believes in training for longevity—helping you build a strong foundation for your future by staying active, pain-free, and full of energy. With a practical, sustainable approach, Jordan can empower you with the knowledge and tools to reach— and exceed— your goals. The best part? You’ll enjoy the process every step of the way.

Annika is a certified personal trainer who studied Exercise Science at UVIC and has over four years of experience in the fitness industry. Born and raised in Vancouver, Annika has always had an appreciation for movement that started at a young age when she began playing high level soccer. After university, Annika began her career in a rehabilitation clinic, where she designed exercise programs for individuals with diverse health needs. She later transitioned into teaching small group fitness classes, specializing in strength and mobility training—a path she continues to lead today. Annika believes that movement should make you feel confident, strong, and empowered. Her approach is rooted in functional movement, injury prevention, long-term sustainability, and making fitness both fun and accessible. No matter your starting point, Annika’s goal is to ensure you feel encouraged, challenged, and celebrated every step of the way.

Elsa is a Registered Kinesiologist and Certified Fascial Stretch Therapy (FST) Practitioner who combines evidence-based practice with a holistic approach to movement and recovery. With a Bachelor’s Degree in Kinesiology from UBC and three years as a varsity trainer with UBC Rugby, she built a strong foundation in athletic performance, injury rehab and prevention, and functional training. Growing up on Vancouver Island, Elsa explored every kind of movement—from hiking and climbing to rowing and soccer—shaping her belief that the body thrives when it moves freely, often and with intention. She now channels this experience into her FST work, helping clients release tension, improve mobility, and experience a meaningful nervous-system reset. Her aim is to leave you feeling lighter, grounded, and deeply connected to your body’s ability to move and heal.

Gabby Villasenor is a Movement coach that supports you in building a sustainable relationship with movement and exercise. She practices as a personal trainer, a group fitness instructor, holds a bachelors in Kinesiology with a minor in psychology, and she values the intermix of the physical and emotional component to moving your body. You can guarantee she'll ask you how you're feeling (many times) throughout the class, encourage to move in ways that support YOUR unique practice best, and she'll be your biggest hype person. Come take a class with Gabs and celebrate all your body can do.

Brittany is a certified coach, known for her infectious energy, inspiring clients to push their limits while enjoying the process. Driven by her passion for building community, Brittany creates a space where you feel safe to show up as you are and move your body in the way that feels right for you. Raised in a fitness-centric family and inspired by her mom, she discovered the impact exercise can have not just on the body, but also on the mind. Her goal is to make fitness empowering and movement a form of medicine that helps her clients thrive in life.

Charissa combines her Bachelor’s degree in Kinesiology with her personal experience in powerlifting, volleyball, soccer, long-distance triathlons, and Muay Thai to her 6 years of coaching. Specializing in strength & conditioning and multisport training in both group and 1:1 settings, she has worked with clients of all ages and abilities, including those with Parkinson’s Disease and cognitively diverse youth. Having navigated her own challenges with PTSD, post-concussion syndrome, and anorexia nervosa, Charissa’s approach focuses on fostering a sustainable relationship with movement and celebrating the incredible things our bodies are capable of. Inspired by her journey, she encourages clients to blend challenge with play. Charissa’s goal is for every individual to approach their fitness journey with curiosity and leave with the excitement of having embraced new feats—no matter their size.

Frankie is one of our incredible Path To Play coaches and her bio will be up soon!

Michelle is a fitness enthusiast who knows movement is medicine, and that community makes it better. She’s not a personal trainer, but regular training has had a big impact on her life physically, mentally, and emotionally, helping her return to movement and discover a love for trail running and snow sports, with longevity top of mind. With a background in nonprofit arts and community building, Michelle loves working hard alongside others, bringing good energy, and creating welcoming spaces where people hype each other up.

Dylan is the Marketing Director here at KIN Culture, bringing a unique blend of strategy, creativity, and farm-boy grit to the team. With a background in personal training, he's no stranger to the fitness world, but it’s his experience in sales, entrepreneurship, and a life spent connecting with people, from faraway hostels to remote coworking spaces, that shapes what he brings to our team. A natural community builder passionate about discovering new cultures, Dylan helps KIN Culture stay grounded in what really matters: real connection and putting people first.